Satanism and a fascination with the occult draws a lot of young people into it. Rap, rock or almost anything might have some peculiar symbolism mixed into it.
Obviously pop-culture is a manufactured medium that occasionally does more than flirt with the dark side of the force. Most young people are going to be rebellious, but one can still be cautious about it.
https://vigilantcitizen.com/musicbusiness/the-occult-meaning-of-lil-nas-xs-montero-and-the-symbolism-of-his-satan-shoes (The mass-marketing of satanic symbolism has been going on for several decades. One could say that its all just part of business.)
While it can be great as a marketing tactic, several unsuspecting people might become drawn into it far beyond the entertainment and marketing of it all.
https://vigilantcitizen.com/moviesandtv/squid-game-the-meaning-of-its-messages-and-symbolism
Unfortunately, there is some kind of occult orchestration or manipulation going on behind the scenes of many big events. Its just that most times things don't turn deadly like Astroworld 2021.
https://www.vulture.com/2021/11/astroworld-festival-tragedy-travis-scott-explainer.html
