The goal to become the oldest person reaching into space...
https://www.space.com/news/live/blue-origin-william-shatner-launch-updates
"Blue Origin has announced that William Shatner, who played Captain James T. Kirk on the original "Star Trek" will launch to the edge of space with three other passengers on October 12." https://www.youtube.com/watch?v=g3XKPIH_FEM NBC News