Its all about looking for patterns and connections.
http://desertshapes.blogspot.ca/search?q=666
Certain numbers seem to show up in the most peculiar places or times.
http://c-shapes.blogspot.ca/2009/11/c-manson-and-terror-cult-9-11-1967.html
Essentially, any number or parts of it can have a certain significance to various people.
http://desertshapes.blogspot.ca/616-191-911-119-and-999.html
It might be a licence plate, address or part of a phone number, etc.
http://whowhatwhy.org/?s=666
